Tip Me Over! #atozchallenge

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Author: Susan Helene Gottfried

Here is one I see All. The. Time.

Authors who put out a book, maybe two, and are immediately disappointed in their sales. Maybe they’ve done promo for it; usually if they have, it’s been minimal, sending out review copies and getting upset when they fall in the Black Hole of Reviewers, never to be heard from again (it happens more than you’d expect, and to everyone. Even me and Jett over at The Rock of Pages).

Keep writing, I always tell these antsy authors. Put more novels out. Build your network of contacts, and build your network of readers. But definitely put more novels out. Good novels, too, not garbage that you’re putting out to hit a magic number.

Since I began networking with other authors around the time I started self-publishing (in 2008, for those of you keeping track), one thing has held true: the tipping point for a novelist is around 5 to 6 novels.

What’s the tipping point?

It’s when you have enough books for sale that, if you market one of them, will somehow stimulate sales for the other four or five.

For some reason, you need five or six novels — not short story collections; sorry, folks! — on the market and available for readers to buy before readers will read one of your books and gobble up your backlist.

Why is this the magic number? I have no idea.

But I’ve seen it time and again.

That means you’d better get busy. And some editors, like me, love prolific authors. You guys keep us busy, and we’re here to be kept busy.

Really, there’s nothing to fear. Don’t fear bad sales. Don’t fear screwing up.

Okay, fear putting out a bad book… and then take steps to put out the best book possible.

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