I love doing the Featured New Book Spotlight. I’ve hosted a huge number of authors for this spot, and not once has the song choice failed to interest me. It’s widened my music horizons and I’ve heard from readers that the author did such a good job on their post, the reader went out and bought the book. So I know this feature is more than just another link in a line of links. I know it sells books. People tell me when they buy.

But finding authors to fill the spotlight has gotten harder and harder, even as there are more and more authors out there, promoting their books aggressively.

So what gives? Is one question too many? Is it too hard a question? Is it that I’m not looking to run the same thing as twenty others? Or is it that now that West of Mars isn’t ranked in the top 125,000 anymore (according to Alexa), I’m not worth the time and energy?

The Featured New Book Spotlight is a free service, folks. Well, unless you want to reserve your date, and then I’m charging a measly five bucks. I see authors shelling out hundreds of dollars for book tours or book reviews, sometimes protesting they can’t afford to have their book edited.

Ahh, maybe that’s it. West of Mars has evolved over the years, from an author’s site to an editor’s business platform.

Don’t be worried I’ll try to sell you an edit. Sure, I may mention it if we chat (“If you’re ever in the market, come on back and I’ll work up a sample for you” is my usual refrain, if the conversation gets that far), but do I mean it? At the moment, sure. My door is always open to new clients. But mostly, I do it to be polite. To put it in your head that I’m here, and maybe you’ll share my name with your friends — either for the Spotlight or for editing work.

But that’s only if we chat and the conversation goes in a direction where I can bring it up. If we don’t, no loss. We’ve still had a nice interaction, I’ve been able to help you promote your book — and at the end of the day, helping each other is what matters. At the end of the day, I run the Featured New Book Spotlight because I want to see authors succeed.

So spread the word, will ya? Featured New Book Spotlight. Open to all authors, of any genre. Free unless you want to reserve a specific date. No hard sell for the editing services.

Consider this my labor of love.

And watch for something new and even more fun on the horizon, doubling your opportunity to play along and get word of your book out there.

I hadn’t expected the spotlight on the Featured New Book to be dark today. Last week’s post prompted four replies… from four great authors whose book (or books) I’d love to feature, only… they didn’t follow the rules. Each of the four sent me an e-mail asking how to do it.

I sent them the same link that was in the post.

This link.

(I have yet to hear from any of the four, which is why you’re not meeting them and their books today. Weird, huh?)

It really is okay if the first contact you have with me is to send me the information I need for the Featured New Book. I know: others might consider it rude, but the information’s right there on the site for a reason. Use it.

I hope many of my author friends will take me up on this — and spread the word.

Really. It’s super if you send me an e-mail that starts, “Hi, Susan. Saw the Featured New Release and here’s my answer to the Famed One Question Interview…”