Tag Archives: personal touch

Susan’s Promo Tales: Where’d the Personal Touch Go?


As I was prepping for my workshop — on all things reviews — something dawned on me: book publicity has changed. I have lists here on the site of the guest blog posts I’ve written over the years and of the interviews I’ve given. They go back years and while some of these sites are no longer active, or even in existence, it’s still proof I once took time to promote myself as a writer.

Since I returned to editing and made it my full-time focus, I have faced the double-edged sword of time management. Thankfully busy with editing, the self-promotion has fallen by the wayside. And in the time since I made that shift, promotion has changed.

Guest blog posts and interviews aren’t happening nearly as often as they used to. Now, it’s the book blast. The cover reveal.

Promo has become impersonal once again.

And it probably dovetails with the dropoff in interest in the Featured New Book Spotlight and Lines of Distinction. I’ve actually had authors send me their canned blast information to post for these features.

Umm… yeah, thanks, but … no. I’m asking for the personal touch. As a reader, I like to get to know authors. As a reader and blogger, I don’t like to see the exact same thing posted all over the Internet. The folks who are coordinated enough to get their message out on the same day (and I don’t mean Thunderclap, which I think is one of man’s stupidest inventions) both amaze me with their organization and … well, it’s irritating to see the exact same thing again and again. Same post. Same headline. Same content.

Know what happens to an editor when her eyes glaze over? It ain’t pretty, folks. There might be stuttering and drool involved. There’s definitely the shutting of tabs and windows and marking items in my feedreader as read even though they aren’t. Well, they sort of are. I mean, there’s a first for everything…

It wasn’t that long ago we were talking about this new transparent age. Where authors could connect with readers, and readers could connect with authors.

Oh, I know. The stories of stalking and trolling have put the chilling effect on us all.

But why are we standing for it? Why are we not fighting back? It’s not that hard. Look at Lines of Distinction. As an author, you KNOW what your favorite lines in your book are. Highlight ’em here. The only personal information you’re giving away is a marked preference for your own words. I’m not asking you to go out on a limb. Not with Lines of Distinction. It’s about your book and only your book. It’s meant to be easy promo that doesn’t make people’s eyes glaze over (we won’t go near the drool).

I miss the personal touch. I miss when people used social media to be social.

Guess I’m old school, but I’m all for bringing it back. You with me? Use those links. Lines of Distinction. The Featured New Book Spotlight. Feature yourself.

And like I said to Stevie, I got your back.